As Chief Revenue Officer at Better, Keren Aviasaf leads global sales and strategic partnerships, shaping the company’s revenue strategy and market expansion. She focuses on embedding Better’s recovery engine directly into the infrastructure of Payment Service Providers and orchestrators, ensuring strong alignment between product value, partner needs, and merchant outcomes.
A serial entrepreneur and seasoned fintech leader, Keren brings over two decades of experience navigating the complexities of global payments. She has founded and led multiple ventures, consistently identifying market gaps and turning them into scalable, high-impact businesses. Known for her strategic insight and community-driven leadership style, Keren combines data-driven pragmatism with a deep commitment to building a more resilient and inclusive financial ecosystem. Whether guiding complex integrations, navigating regulatory challenges, or mentoring emerging leaders, she is driven by a passion for solving industry-wide problems through collaboration and innovation.
With more than 20 years of experience across revenue, risk, and operations, Keren’s career is defined by deep expertise in the global payments ecosystem and a consistent ability to scale complex fintech businesses.
• Proven track record scaling fintech operations from early-stage startups to high-volume global platforms
• Strategic advisor to global banks and merchants on payment architecture and risk frameworks
• Authority in risk management, underwriting, and monitoring for international e-commerce and financial providers
• Founder of influential fintech communities, including Fintech Ladies IL
• Data-driven strategist balancing analytical rigor with practical execution
• Frequent keynote speaker and startup judge at leading global fintech conferences